Take heart, post-holiday depressives. July is Gin & Tonic Month over at Kegworks.

Forgetting the fact that it’s two-months too late and three-months too short, KW is still among my favorite online joints for booze-slinging accoutrements. Check out their fine (though sadly Peychaud’s-less) selection of cocktail bitters, cool cocktail books, and real tonic waters.

From a promotional standpoint, I can’t quite figure out what Gin & Tonic Month means exactly. But it does present a fine opportunity to out those regular supermarket tonics as the garbage they are.

Sure, a splash of Schweppes’ll do in a pinch. But if you’re gonna drop $25−$30 on a bottle of good London dry, are you really cool with drowning all those delicate botanicals in a sugary glass of HFCS-packed sody pop? You want some grenadine in your Scotch too?

I haven’t sampled all of Kegworks’ offerings, but I can certainly offer the A.D. Stamp of Awesomeness to Fever Tree, a clean, hyper-effervescent and not-too-sweet complement to any gin you can throw at it.

Yeah. It costs a lot. But here’s the thing: You won’t drink as much. Which leaves you more money to spend stocking up on the cheap stuff. Which you can drink more of. Because you shouldn’t.

Drinking is complicated.

Posted at 9:17am and tagged with: JT,.