Last Call for Lynchburg (Pop. 361)
But for the population of Lynchburg, what’s off the label is a real eye-opener—starting with the population. “Pop. 361” is gone.
Hollie Embling moved here 30 years ago, married a Jack Daniel barrel roller and had four kids. “That made it 366,” she joshed one day. Jack Daniel’s label stuck to 361, regardless.
Jack Daniel’s Distillery is making a few changes to their iconic label. Gone will be the population inaccuracy (actual 6,362) and Lem Motlow’s name. So Barry Newman at the Wall Street Journal decided to fact-check the whole thing.
1866? Americas oldest registered distillery? Who’s Lem Motlow?
Through prohibition, Lem Motlow kept Jack’s whiskey alive, if not flowing—even after he shot a man on a train while drunk in 1924. (He was tried for murder and acquitted.) Lem died in 1947, and his four sons took over the management.
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